When Idea cast away the caste factor
ET Brand Equity, 2023-06-03
It was the beauty of a client-agency relationship that came to the fore when Idea and its agency Lowe Lintas gave birth to the edgy Idea commercial that put a full stop to the caste war in a village.
Prasad Sangameshwaran; READ MORE

Dialogue with Damodaran
Youtube, 2022-11-09
Dialogue with Damodaran
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India Inc's Corporate Governance Challenge
Youtube, 2016-11-08
The ongoing #TATAVsMistry boardroom battle is a watershed event in India Inc's history. It has raised several questions about the state of corporate governance in our board managed companies. Founding Fuel, in association with Boom Live, has assembled a stellar panel consisting of Sanjeev Aga, business leader & independent board member, Subroto Bagchi, chairman of the Odisha Skill Development Authority and Sanjoy Bhattacharyya, managing partner, Fortuna Capital to parse the key issues in this case, look at the broader phenomenon of a breakdown in trust in corporate boardrooms and also suggest approaches, practices and new set of principles that could help change the narrative.
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India Economic Conclave ET
ET, 2014-12-07
ET NOW brings to you its flagship event - The India Economic Conclave or IEC where the most influential policy makers led by Finance Minister Arun Jaitley himself, esteemed members of India Inc and thought leaders get together to discuss how the government and industry can collaborate to siege this transforming moment in India’s history!
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Sincerity of Leadership Crucial NDTV
NDTV, 2013-08-27
Industry veteran Sanjeev Aga digs deeper and tries to put across as to why foreign and local investors are showing a complete lack of confidence in the India story. He looks beyond the fiscal and monetary policies and talks about the failure of governance and the institutional rot which is the root cause of the country's troubles.
; READ MORE

Squaring the Circle - A conversation with Sanjeev Aga
Horizon Newsletter, 2012-12-10
Sanjeev Aga exemplifies a very laid back and
a very highly sharpened razor blade.
Rajesh Pant; READ MORE

How To Grow A Spine - A Guide For Indian Managers
Forbes India, 2012-05-21
Former corporate CEO Sanjeev Aga busts some myths about capitalism and explains why India's growing pool of managers can lead a bloodless revolution against corruption
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Brand Idea stands for Imagination: Sanjeev Aga
CNBC-TV18's , 2012-02-23
Sanjeev Aga, Managing Director,
Idea Cellular, said the brand Idea
has turned out to be more powerful
than he had imagined.
Tanvir Gill; READ MORE

India Inc’s Got Talent
ET Now, 2011-10-20
India Inc's got talent: Meet Sanjeev Aga
; READ MORE

Why Waste a Crisis?
Forbes India , 2011-05-02
Idea Cellular's Sanjeev Aga tells Shishir Prasad
that the mess in the telecom sector is actually
an opportunity to make things better
Shishir Prasad; READ MORE

Catching On
Outlook Business , 2011-03-19
Idea Cellular has long been a bit player.
Now, fab ads, costcuts and network rollouts
are taking it closer to the top spot.
Rashmi K. Pratap; READ MORE

The 'Idea' Man
Business India , 2011-01-23

Kushan Mitra; READ MORE

His Breakthrough Idea
Forbes India , 2010-12-31
More than 30 years after he first heard
a friend recite it at Delhi's St. Stephens College,
his alma mater,
Shishir Prasad; READ MORE

What an Idea, Sirji
Mint , 2010-12-27
Why Sanjeev Aga thinks posters of Karl Marx
and Socrates should adorn the walls
of the Idea Cellular office.
Aparna Piramal Raje; READ MORE

An emerging star
Business India, 2010-08-22
Kumar Mangalam Birla, chairman,
Aditya Birla group,has reason to feel good.
Today, Idea Cellular is one of the fastest growing telecom
companies in the country.
Bhakti Chuganee; READ MORE

The Middle Class-CEO
Business Standard (Lunch with BS), 2010-06-29
Revenue and profitability are more
important to the Idea Cellular
boss than the ranking of the company.
Shyamal Majumdar; READ MORE

MAKING THE RIGHT CALL
The Economic Times- ET Awards for Corporate Excellence, 2009-12-30
IFVICTOR Hugo were alive today,
Idea Cellular may have made him proud.
"Nothing is as powerful as an idea whose
time has come," is probably the best way to
sum up the cellular company's progress.
Rashmi Pratap; READ MORE

India's 3 Best non-owner Corporate Leaders
The India Street , 2007-09-02
During my research on the subject
I came across three leaders that stood
out above the rest. The leaders below display
amazing leadership combined with a healthy
return on investment.
Vipin Agnihotri; READ MORE

Aditya Birla Nuvo is born
Times of India , 2005-09-12
Mumbai: The Aditya Birla Group is merging
group companies Indo Gulf Fertilisers and
Birla Global Finance into
Indian Rayon & Industries.
Times News Network; READ MORE

Indian Luggage Maker Takes on a U.S. Giant
Herald Tribune (International) , 1998-10-28
NASHIK, India - Samsonite built
a state-of-the-art luggage
Miriam Jordan; READ MORE

Making His Mark
Business India, 1996-02-25
Sanjeev Aga, 44-year-old managing director,
Blowplast Ltd, hardly fits the image of the
aggressive, job-hopping, marketing man
as his resume suggests.
Mohana Prabhakar; READ MORE